Designing a testing platform for upcoming Crest and Oral-B products, now actively used for product research.
OBJECTIVEThe Oral Care team needed a standalone experience separate from the Crest and Oral-B websites to showcase future products and measure consumer interest before launch.
RESEARCHLeading oral care websites were analyzed to understand how products are presented and how users are guided through product discovery.
The experience was designed from the ground up, beginning with the landing page and product display page before incorporating a streamlined feedback flow for participants.
INITIAL DESIGNThe experience was designed from the ground up, beginning with the landing page and product display page before incorporating a streamlined feedback flow for participants.
The final menu design incorporated red gradient swooshes, symbolizing death through the dual imagery of blood and wine; the blood representing mortality and the wine evoking a final toast.
WEBSITE DESIGNThe experience continues through wine-like swirls, guiding visitors through a world of mystery and mortality. Dithered food imagery captures each dish as if it were slowly fading away.
WINE PACKAGING
Minimal typography and dithered florals extend Morte's visual language across their wine collection.