Motion graphics campaign for the P&G Sport Bengals vs. Steelers pep rally, helping drive attendance of 1,000+ employees.
OBJECTIVEDesigning an event campaign that unifies P&G Sport and Bengals branding to drive employee engagement.
INITIAL CONCEPTSEarly concepts explored different ways to combine P&G Sport and Bengals branding while testing visual hierarchy and simplified layouts to create a clear, cohesive display.
REFINEMENTThree directions were refined and animated, each exploring a distinct motion system and information layout before presenting to the client.
FINAL ANIMATIONThe selected design was optimized for both vertical and horizontal displays throughout headquarters, resulting in a pep rally turnout of 1,000+ employees.