SPRING 2025 / BRAND EXPRESSION DESIGNER
P&G ORAL CARE
As a Brand Expression Designer within the Oral Care business unit, I integrated my design skills with my analytical mindset to support brand development and production workflows. I led the creation of visual assets that aligned with strategic brand goals, collaborating closely with cross-functional teams including marketing and industrial designers.
This experience strengthened my understanding of large-scale design implementation and enhanced my skills in strategic communication, design thinking, and problem-solving within a dynamic corporate environment, providing a strong foundation for my continued growth in the design field.
PROJECTS
1. Developing Crest Sensitivity advertisements for social media
2. Creating a website for product previews
3. Designing an upcoming Crest Product’s Package Design
CONFIDENTIALITY
Due to confidentiality, I’m unable to share project details publicly.
For more information, please contact me at lehl@mail.uc.edu