FALL 2025 / BRAND EXPRESSION DESIGNER
P&G CORPORATE FUNCTION DESIGN
In Corporate Function Design, my responsibilities included partnering with the design team and the Olympics team on initiatives such as creating animations for the Instagram feed and designing athlete pins for the Los Angeles 2028 Olympics, respectively.
PROJECTS
1. P&G Sport Animations
2. Design Team’s Instagram
3. LA 2028 Olympic pins, uniforms, and graphics
P&G SPORT ANIMATIONSBENGALS VS. STEELERS PEP RALLY
OBJECTIVES
- Design a graphic for a P&G employee pep rally
- Incorporate the P&G Sport’s branding with Bengal’s branding
- Include pertinent information of date, time, and location
- Animate the graphic to fit both horizontal and vertical monitors
FIRST ITERATIONS
The process began with several design iterations aimed at merging P&G Sport branding with Bengals branding to create a cohesive visual system. Different text hierarchies were explored to determine the most effective layout for the graphic. Each of these designs were presented to the client.
SECOND ITERATIONS (ANIMATED)
The client selected two graphics from the initial round of iterations for further development, and a third option was added to the set. All three concepts were then animated in After Effects. The first design featured moving lines inspired by P&G Sport branding in the background, the second incorporated a ticker tape with additional information along the top and bottom of the screen, and the third used an animated version of the P&G Sport dotted pattern paired with moving foam hands.
FINAL SCREENS
Ultimately, the client selected the second design, which featured additional information placed within ticker tapes to reduce visual clutter in the main display area. The screens were optimized for both vertical and horizontal monitors throughout the headquarters to ensure a cohesive viewing experience. Displaying this graphic across the office contributed to an impressive turnout of more than 1,000 P&G employees.
DESIGN TEAM’S INSTAGRAMVALENTINE’S DAY ANIMATION
OBJECTIVES
- Plan out design concepts for January, February, and March of 2026
- Design both static graphics and animations
- Design templates to streamline the posting process
- Utilize P&G Design Team’s branding including colors and patterns
STORYBOARD SKETCHES
FINAL ANIMATION
CONFIDENTIALITY
Due to confidentiality, I’m unable to share additional details about my other projects. For more information, please contact me at lehl@mail.uc.edu