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“Gialato” Product Design Gialato is a family-owned gelato shop owned by Gia in honor of her Italian grandfather’s authentic gelato. The goal was to create a brand design that was “vibrant and colorful to bring joy to her customers while still having an artistic and authentic feeling that promotes the creativity in developing flavors.”





Color and Typography Exploration














Logo Sketches





Developing Logo






Final Logo


First Iteration

For a more playful appearance, the fruit was designed to appear abstract with painted brush strokes to elicit a sense of creativity.







Second Iteration

The first iteration lacked hierarchy, so a more simple background was put in place to make the abstract designs of the fruit stand out. The design of the fruits was adjusted to be more structured and appear like the actual fruit yet still provide a sense of playful abstractness. The logo and wordmark were placed beneath the fruit for ease of readability.











Developing Wordmark





Final




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